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What is the company’s vision? Think, for instance, of Google’s vision “to organise the world’s information and make it universally accessible and useful” Where will you play? What is your winning aspiration? Why does your organisation exist? Instead, strategy is about increasing the chances of being successful.
The role is not called product administrator, feature broker, product backlogmanager, user story writer, or project manager—even though that’s sometimes how it is interpreted. But you can think of the product owner as an agile product manager, as I explain in the article “ Product Manager vs. Product Owner ”.
This sequential, waterfall-based approach used to work when there was little change and innovation, when product managers could correctly predict what the users needed and describe the detailed product functionality upfront. But it is less suited to create complex digital products. The Brave New Agile World.
Here we dive deep into the third key consideration when embarking on a digital transformation: organisation. In our latest podcast, Clarasys’ own Ben Lover, Helen Morgan and Moray Busch explore what organisations must focus on during a digital transformation and the four-stage model of change to enable success.
This sequential, waterfall-based approach used to work when there was little change and innovation, when product managers could correctly predict what the users needed and describe the detailed product functionality upfront. But it is less suited to create complex digital products. The Brave New Agile World.
Developing a successful digital product requires more than technical knowledge. If, however, you feel overwhelmed by the team’s questions, then coach the team to help people see the bigger picture and involve the team in product backlogmanagement and user story creation. Help the Team See the Bigger Picture.
He/she is well equipped with a vision of the product that is to be fashioned and the same vision is delivered to the team while setting a milestone of the Product’s journey from ideas to implementations and finally to the launch. Hence, the crucial responsibility of a Product Owner is product backlogmanagement.
Instead of prolonged tunnel vision, it only lasts as long as the sprint. Let stakeholders contribute directly to the product backlog. Managing projects isn’t something you can do in a vacuum. Instead of messy whiteboards, you can make work assignments super clear with a digital sprint board.
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