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An Overview of Revenue Analytics for Event Industry

BizAcuity

Revenue Analytics is simple terms can be defined as a set of decisions support tools that help finance and contracting professionals in making informed decisions based on reliable insights. Without this information, revenue analytics are worthless. One in 10 is allocating more than half of their marketing budgets to events.

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The Product Strategy Cycle

Roman Pichler

Instead, strategy and execution have to be closely connected: The former should not only guide execution, but execution should inform strategy changes and help adapt the strategy. Based on this insight, I have come up with the product strategy cycle shown in the picture below.

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Mastering Business Intelligence: Comprehensive Guide to Concepts, Components, Techniques, and…

Analysts Corner

Business Intelligence (BI) plays a crucial role in this process, enabling organizations to transform raw data into actionable insights and informed strategies. This repository enables users to access and analyze the data efficiently, ensuring that they have the most up-to-date and accurate information available.

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Analyst’s corner digest #18

Analysts Corner

I had an information systems degree but was uncertain about what to do with it. As any resourceful, determined, and anxious person would do, I turned to Google and typed “careers for information systems graduate”. > I was one of those people who, the day after graduation, was clueless about what to do next.

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The Great Data Delivery: How to Build a Stronger Supply Chain

Domo

That’s much easier said than done unless they invest in strong information systems. Information systems and technology can improve visibility , coordination, and communication across the supply chain. Before working with Domo, sales information was tracked in siloed systems, making timely reporting nearly impossible.

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Build a Stronger Supply Chain with Data Delivered by Domo

Domo

That’s much easier said than done unless they invest in strong information systems. Information systems and technology can improve visibility , coordination, and communication across the supply chain. Before working with Domo, sales information was tracked in siloed systems, making timely reporting nearly impossible.

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A marketing strategist’s approach to customer segmentation

Ntara

At Ntara, we conduct primary research to inform segmentation. These tangible assets serve to inform your sales and marketing channel strategies and investments. If done well, a customer segmentation study informs how different types of customers shop, transact, and make decisions in their day-to-day lives (whether B2B or B2C).

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