An Overview of Revenue Analytics for Event Industry
BizAcuity
MARCH 25, 2019
The below mentioned chart shows how Digital Revenue beats Analog Revenue according to the Gartner Data and Analytics Leadership Vision for 2017 Report. Image Source: [link] analytics_research-note_da-leadership-vision_2016.pdf. One in 10 is allocating more than half of their marketing budgets to events.
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