Using Data Analytics to Map eCommerce Customer Journeys
Smart Data Collective
MAY 28, 2021
Big data technology is increasingly being used in e-commerce. Analysts predict that global e-commerce companies will spend $6.2 billion on big data by 2025. There are a number of benefits of using big data in e-commerce. One of the most important benefits lies in understanding the customer journey and optimizing their experience to maximize conversions.
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