How To Use Big Data To Deliver Optimized Customer Experiences
Smart Data Collective
JULY 9, 2019
Business success begins and ends with customer experience. According to recent studies, 90 percent of buyers would gladly spend more for a better customer experience. That’s exactly why understanding what an improved experience means for customers is so important. Companies have been able to perform more in-depth customer analysis—above and beyond social media commentary and feedback surveys—with the development and proliferation of analytics.
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