Customer Data Analytics is Critical to the Future of Account-Based Marketing
Smart Data Collective
JANUARY 20, 2021
We have talked at length about the importance of data analytics in the field of marketing. Data analytics offers many useful insights for companies striving to boost their market share. One of the best applications of data analytics is through enhanced account-based marketing. There are a lot of ways to use big data to get a better understanding of a target customer group, which is a vital part of any marketing strategy.
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