What is Experience Management?
Timo Elliott
JANUARY 16, 2019
SAP has announced its intention to acquire Qualtrics , a global pioneer in the area of experience management (XM) software. Experience management is the process of monitoring every interaction people experience with a company in order to discover opportunities for improvement. For decades, SAP has been the leader in business applications that generate and leverage operational data (O-data) — hard numbers like costs, accounting, and sales — to inform their business decisions.
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