How Understanding Data Can Improve Your Marketing Efforts
Smart Data Collective
JUNE 17, 2022
Global companies spent over $2.83 billion on marketing analytics in 2020. This figure certainly increased in light of the pandemic, as digitization accelerated. Marketing has always been about numbers. Now, those numbers are highly refined, narrowed by algorithms and databases, and processed by people with advanced degrees. Indeed, data and marketing are a match made in heaven, taking much of the guesswork out of a profession that once was as much about luck as it was about creativity.
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