The Growing Importance Of Data Collection For Customer Service
Smart Data Collective
APRIL 13, 2020
Big data is crucial for any organization that wants to attract and retain customers. A study by McKinsey Global Institute found that data-driven companies are 400% more likely to retain customers and 2,200% more likely to acquire new ones. Back in 2011, my colleagues and I first started discussing the evolving standards of customer service in business.
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