Machine Learning Maximizes Email Marketing ROI With List Segmentation
Smart Data Collective
OCTOBER 1, 2020
Email has proven to be a remarkably resilient marketing medium. The ROI of email marketing can be up to 4,400%. However, email marketing is also rather complicated. Businesses that depend on email marketing need to take advantage of various types of technology to leverage it effectively. We have previously written about the benefits of data driven marketing , but wanted to focus more on the benefits of machine learning as well.
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