Real-time Campaign Management: An Out-of-the-box Approach To Improve In-Play Betting
BizAcuity
APRIL 27, 2020
The global sports betting market is huge. As per the Gartner report, it is estimated to be worth around $400 billion per year. Comprising 37% of the annual online gambling market share in Europe, it has become a rapidly growing sector of the global economy. This already popular industry owes its boon to new and unique advancements in technology, which have changed the nature of betting practices over the last decade and are continuing to do so.
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