Self-Service Business Intelligence for the Small and Medium Sized Business
ElegantJ BI
JULY 31, 2014
The concept of ‘self serve’ and ‘personalization’ is, I believe, an offshoot of the current state of technology, ease of access and ease-of-use. People are used to having information at their fingertips in a way that is meaningful to them, and serves their needs. Technology users are no longer willing to sacrifice personal requirements or accept a behemoth solution that suits 10% of their needs.
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