The Provocative Possibilities of Combining Business Intelligence and Social Media
ElegantJ BI
JUNE 10, 2014
The popularity of social media is a topic that is often discussed around conference room tables in small, medium and large businesses. Every manager and business executive understands that they have to leverage social media to market to prospects, and to keep customers engaged, yet these same managers and executives find it difficult to objectively measure the success of these programs.
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