Juice Analytics

SEPTEMBER 21, 2024

I’m a long-time advocate for adding specificity into data presentation as a way to humanize your message. After all, we know that “ specificity is the soul of narrative ” according to John Hodgman. Specific examples are a way to zoom in to the details while connecting your audience to the big picture ideas. I ran into a couple of great examples recently that help bring specificity to this general concept (see what I did there?

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Juice Analytics

SEPTEMBER 21, 2024

Let the data run free! Government organizations, academic institutions, non-profits, and even passionate sports fans are gathering and sharing valuable data sets with the public. The topics are wide ranging, from climate change to health to inequality to happiness. It is a powerful way to support a cause and encourage data-driven analysis. These open data sets are set loose on a website in hopes that interested visitors will come flocking.

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Juice Analytics

SEPTEMBER 21, 2024

Data insights are the essential unit of value in analytics. They are the moment when we’ve squeezed the juice from data, extracting something useful. “An INSIGHT goes way beyond just founding something "interesting" in the data. An insight is an unexpected shift in the way we understand things that inspires us to act.” — João António Sousa, Director of Growth at Kausa.ai Brent Dykes + Joao SHIFT in UNDERSTANDING UNEXPECTED REASON ALIGNS with what the target audience CARES ABOUT EFFECTIVE COMMUNI

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Juice Analytics

SEPTEMBER 21, 2024

"Like a good neighbor, State Farm is there." The State Farm tagline — like so many advertisements — does more than connect with new customers. It also wants to convince existing customers that they made the right decision in choosing State Farm for their insurance. The same is true about delivering data to your customers. Reporting is more than a feature of your product, it is an opportunity to remind customers of the value your solution provides.

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