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Six Qualities of a Great Product Vision

Roman Pichler

An inspiring vision creates a meaningful purpose for everyone involved in making the product a success including the stakeholders and development team members. It also allows you, as the person in charge of the product, to understand if dedicating your time and energy to the offering is worthwhile and sustainable.

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Common Product Vision Board Mistakes

Roman Pichler

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. Additionally, such a vision is hardly inspiring.

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Double Vision: Choosing the Right Approach to Capture the Product Vision

Roman Pichler

Listen to the audio version of this article: [link] Option 1: The Vision Captures Strategic Decisions Your first option is to view the product vision as a statement that captures strategic decisions like the product’s users and customers, its value proposition, and its standout features.

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Everything You Need to Know about Product Portfolio Strategy

Roman Pichler

Figure 1: The Product Portfolio and Product Strategy Using Microsoft Office as an Example In Figure 1, the strategies of the individual products—Word, PowerPoint, and Excel—implement the Office strategy. Their visions, target groups, needs, standout features , and business goals must comply with the overall portfolio strategy.

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The Strategy Stack: Connecting Business, Product, and Technology Strategy

Roman Pichler

Listen to the audio version of this article: [link] Introduction My first product management job wasn’t exactly what you call a success story: I was part of a team that was called in to help with a new product development effort, and I ended up working with the lead product manager.

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How to Build a Product Backlog That Drives Value for Technical Products

Cprime

Much of this article is derived from our comprehensive guide, The Non-technical Product Manager’s Guide to Technical Product Management. Dive deeper by downloading our comprehensive guide, The Non-technical Product Manager’s Guide to Technical Product Management. Let’s get started.

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Six Common KPI Mistakes to Avoid

Roman Pichler

Examples of vanity metrics might be number of downloads and page views. Both measurements might look reasonable, but they usually don’t allow you to generate new insights and make the right product decisions. If the number of downloads is increasing, then this does not necessarily mean that people actually use the product.

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