Building an App No One Needs: Why User-Centered Design is Crucial
Analysts Corner
OCTOBER 15, 2024
In the race to innovate, it’s easy to lose sight of what really matters. But in the midst of this innovation, we often forget a critical factor: the user. No matter how groundbreaking or complex your product may be, if no one needs it, it’s useless. Very few people download it, and those who do abandon it after a few days.
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