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Data Strategy: The Missing Link in Your Digital Transformation Plan

Smart Data Collective

On the surface, digital transformation is a simple process. This could be moving your spreadsheets to cloud software or even going so far as to move up from paper to digital. There is nothing inherently wrong with this process, but the way digital transformation is deployed often misses powerful opportunities ripe for the taking.

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AstraZeneca’s Axial Transformation: A Digital Backbone for Innovation

Timo Elliott

At UKISUG Connect 2024, AstraZeneca charted their plans for the future, with some help from SAP. Innovation Beyond Technology The Axial program is aptly named, reflecting its role as a “digital backbone” for AstraZeneca, akin to the human axial skeleton. Early planning and alignment with leadership are essential.

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5 Ways Machine Learning Can Boost Your Digital Marketing Efforts

Smart Data Collective

One of the best things about digital marketing is that it’s often at the forefront of the latest online technologies. Here are five ways in which this technology can make any marketing plan more effective. Split testing has formed a cornerstone of digital marketing since the beginning.

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Big Data Is Shaping These Huge Digital Marketing Trends In 2020

Smart Data Collective

Big data is playing a huge role in the digital marketing profession in 2020. Digital marketing trends (like omnichannel marketing, AI, VSEO) that were once seemed outlandish to the average business owner are now essential to their success in 2020. In today’s world of digitization, the battle for a dollar is lost in micro-moments.

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Why Organizations Must Advance Their Process Optimization and Automation

Digital Process Automation (DPA) is now a strategic priority, with organizations racing to digitize at scale and process optimization becoming a business-critical skill to increase operational efficiency and resilience. Agile automation is the new norm, with businesspeople driving responsive and rapid automation.

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The Importance of Analytics in Digital Marketing

Smart Data Collective

The digital marketing sector is among those most influenced by the benefits of analytics technology. Why Are More Companies Investing in Analytics to Bolster their Digital Marketing Strategies? Digital marketing or online marketing is to carry out activities online to sell a product or service.

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5 Data Points that Your 2022 Digital Marketing Strategy Must Include

Smart Data Collective

Long gone are the days when digital marketing was based on gut feel and what looked good. Preparing a comprehensive marketing plan before you close on your priorities for 2022 can save you some of these troubles. Seasonality in search trends is also key to ensure the right digital strategy is being used at the right time.

Digital 354