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The Importance of Analytics in Digital Marketing

Smart Data Collective

The digital marketing sector is among those most influenced by the benefits of analytics technology. Why Are More Companies Investing in Analytics to Bolster their Digital Marketing Strategies? Digital marketing or online marketing is to carry out activities online to sell a product or service.

Digital 321
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2023 SAP Innovation Award Winner: Petrobras Predictive Asset Insights

Timo Elliott

It monitors sensors and indicators powered by IoT, machine learning, and digital twin technology in real-time, in the form of graphs, geographical maps, and advanced analytics of equipment and systems. Any incidents can impact workers safety, reliability, operational efficiencies, or environmental requirements.

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Benefits of Using Big Data to Assist with Digital Adoption

Smart Data Collective

Digital transformation has been a goal for many organizations in recent years, and the shift to remote and hybrid working arrangements has only made this desire to future-proof their business more immediate. Big data has been the epicenter of digital adoption in recent years. Big Data is the Foundation of Digital Adoption.

Big Data 312
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The Growing Importance Of Big Data In Application Monitoring

Smart Data Collective

It also is ideal for monitoring these applications more easily. The role of big data in application monitoring will increase as well. The Role of Big Data in Application Monitoring. Application process monitoring or APM is a phrase that’s quickly gaining weight in the digitally-transformed marketplace.

Big Data 215
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ML is a Vital Defense Against Thwart Digital Attack Surfaces

Smart Data Collective

One of the biggest applications of machine learning in cybersecurity is with stopping digital attack surfaces. How Can Machine Learning Technology Stop a Digital Attack Surface? This includes using machine learning to stop digital attack surfaces. Overview of Digital Attack Surfaces. Luckily this is not the case.

Digital 298
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Innovative Brands Use Big Data to Improve Sticker Branding

Smart Data Collective

During the dawn of the digital marketing era, brands discovered that one of the primary benefits of online marketing over traditional marketing strategies was performance tracking. When data retention was more fragmented, it was difficult for branding executives to monitor it to make sensible observations.

Big Data 275
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Global SMEs Adopt New Business Intelligence Initiatives During COVID-19 Crisis

Smart Data Collective

In response to the global Coronavirus pandemic, businesses are adopting a series of new, innovative digital technologies. Read on to learn more about businesses adopting innovative new data technology amidst the COVID-19 pandemic. Plus, these technologies have a long-lasting impact reaching far beyond the Coronavirus.