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Data Under Siege? Combatting the Weaponization of Information in the Digital Age

Dataversity

The emergence of generative AI marks a pivotal shift in the digital landscape, profoundly impacting our ability to discern reality from fabrication. Combatting the Weaponization of Information in the Digital Age appeared first on DATAVERSITY. Its rise bears significant […] The post Data Under Siege?

Digital 299
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Data Strategy: The Missing Link in Your Digital Transformation Plan

Smart Data Collective

On the surface, digital transformation is a simple process. This could be moving your spreadsheets to cloud software or even going so far as to move up from paper to digital. There is nothing inherently wrong with this process, but the way digital transformation is deployed often misses powerful opportunities ripe for the taking.

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How to Use Audience Data to Inform Marketing Programs & Campaigns

Smart Data Collective

According to the 2021 CMO Spend Survey by Gartner, budget allocation for marketing analytics failed to make the top 3 in priority falling behind digital commerce, marketing operations and brand strategy. Data-informed buyer persona. Data is really the only way to get a 360-degree view of your customer and how they behave online.

Digital 343
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Career Information Session: Prepare for Digital Transformation with Purdue University | Simplilearn webinar starts 11-01-2023 15:30

Simplilearn

Purdue University invites you to join us for an information session about our Professional Certificate in Digital Transformation. This program gives you a solid foundation in this key technology management skill in just six months! Read More.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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5 Ways Machine Learning Can Boost Your Digital Marketing Efforts

Smart Data Collective

One of the best things about digital marketing is that it’s often at the forefront of the latest online technologies. Artificial intelligence can help with product marketing as it provides valuable information about what people want to buy from you based on their activities. Greater Opportunities from Split Testing.

Digital 345
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5 Data Points that Your 2022 Digital Marketing Strategy Must Include

Smart Data Collective

Long gone are the days when digital marketing was based on gut feel and what looked good. Here are five of the most important data points you must include in your digital marketing strategy to maximize effectiveness. Seasonality in search trends is also key to ensure the right digital strategy is being used at the right time.

Digital 343
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Why B2B Contact and Account Data Management Is Critical to Your ROI

The digital age has brought about increased investment in data quality solutions. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information. 64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”.