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Corporate Data Governance: The Cornerstone of Successful Digital Transformation

Dataversity

In todays evolving digital landscape, organizations are under immense pressure to innovate and adapt swiftly. Digital transformation is no longer a luxury but a necessity for businesses aiming to stay competitive.

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Data Under Siege? Combatting the Weaponization of Information in the Digital Age

Dataversity

The emergence of generative AI marks a pivotal shift in the digital landscape, profoundly impacting our ability to discern reality from fabrication. Combatting the Weaponization of Information in the Digital Age appeared first on DATAVERSITY. Its rise bears significant […] The post Data Under Siege?

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Data Strategy: The Missing Link in Your Digital Transformation Plan

Smart Data Collective

On the surface, digital transformation is a simple process. This could be moving your spreadsheets to cloud software or even going so far as to move up from paper to digital. There is nothing inherently wrong with this process, but the way digital transformation is deployed often misses powerful opportunities ripe for the taking.

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How to Use Audience Data to Inform Marketing Programs & Campaigns

Smart Data Collective

According to the 2021 CMO Spend Survey by Gartner, budget allocation for marketing analytics failed to make the top 3 in priority falling behind digital commerce, marketing operations and brand strategy. Data-informed buyer persona. Data is really the only way to get a 360-degree view of your customer and how they behave online.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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Key Factors in Choosing Data-Driven Digital Signage Solutions

Smart Data Collective

We have mentioned that it has been instrumental in virtually all digital marketing strategies in recent years, such as PPC advertising. One of the most remarkable benefits of big data technology has been with using digital signage to promote branding. They must also be informed about the nuances of the features available to them.

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Transforming Real-Time Analytics with AI-Powered Digital Twins

Dataversity

Legacy approaches often reliant on batch […] The post Transforming Real-Time Analytics with AI-Powered Digital Twins appeared first on DATAVERSITY. IoT devices have proliferated widely and produce real-time data on an unprecedented scale, placing significant demands on traditional data processing methods.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

The digital age has brought about increased investment in data quality solutions. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information. 64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”.