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Data Strategy: The Missing Link in Your Digital Transformation Plan

Smart Data Collective

On the surface, digital transformation is a simple process. This could be moving your spreadsheets to cloud software or even going so far as to move up from paper to digital. There is nothing inherently wrong with this process, but the way digital transformation is deployed often misses powerful opportunities ripe for the taking.

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Top 9 Advantages of Digital Marketing | Simplilearn

Simplilearn

With the rise of the Internet, this means that you can connect with your audience easily on the internet through digital marketing. But what exactly are the advantages of digital marketing? Marketing is all about connecting with your audience at the right place and time. Read More.

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Building Trust in the Digital Age: The Role of Data Verification

Dataversity

Trust is a multifaceted issue when dealing with data and events, and one core component is data verification. […] The post Building Trust in the Digital Age: The Role of Data Verification appeared first on DATAVERSITY.

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Digital Marketing Salary for SEO, Social Media Performance Marketing Professionals & More | Simplilearn

Simplilearn

As brands and businesses around the globe adjust to the new normal, the shift to digital is one of the most perceptible changes happening across countries. And, if the last 11 months are any indication, the pace of digital transformation is staggering and is likely to accelerate further in the coming year. Read More.

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Going to Market Smarter in the New Economy

In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

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5 Ways Machine Learning Can Boost Your Digital Marketing Efforts

Smart Data Collective

One of the best things about digital marketing is that it’s often at the forefront of the latest online technologies. Split testing has formed a cornerstone of digital marketing since the beginning. The post 5 Ways Machine Learning Can Boost Your Digital Marketing Efforts appeared first on SmartData Collective.

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Corporate Data Governance: The Cornerstone of Successful Digital Transformation

Dataversity

In todays evolving digital landscape, organizations are under immense pressure to innovate and adapt swiftly. Digital transformation is no longer a luxury but a necessity for businesses aiming to stay competitive.

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Why Organizations Must Advance Their Process Optimization and Automation

Digital Process Automation (DPA) is now a strategic priority, with organizations racing to digitize at scale and process optimization becoming a business-critical skill to increase operational efficiency and resilience. Agile automation is the new norm, with businesspeople driving responsive and rapid automation.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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How Intent Data Helps Marketers Convert A-List Accounts

By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

The digital age has brought about increased investment in data quality solutions. 64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information.

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How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. It’s no secret, only 13% of salespeople are satisfied with their CRM.

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Building the Foundations of the Future: Digital Construction in 2022 and Beyond

Digital transformation initiatives in 2022 and beyond. Download FlowForma’s latest construction eBook featuring: Insights and opinions of 100+ US construction executives. Drivers for workflow and process automation. The over-reliance on manual processes.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how.