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Brand Forum The 3rd annual Brand Forum in Sydney saw approximately 300 CMOs and senior brand marketing executives across all sectors come together to explore the latest trends, tactics, and innovations in brand marketing.
“Too often roadmaps are developed without the input of the customer and do not reflect data-driven market forces, especially in a world of consumerization.”. Nichol, Chief Technology Officer, Oroca Innovations , agrees. Quite often,” he says, “we’re left with a lot of data, confusing insights, and no story.”.
Reverse ETL, used with other data integration tools , like MDM (MasterDataManagement) and CDC (Change Data Capture), empowers employees to access data easily and fosters the development of data literacy skills, which enhances a data-driven culture.
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