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Frucor Suntory , a leading Australasian drinks company, has embarked on an innovative journey to enhance its sales processes and customerexperience, and has written about the experience in their entry for the 2023 SAP Innovation Awards.
– Core competencies include strategic product management, user experience and designthinking, technical agility, cross-functional collaboration, data analytics and decision-making, and leadership and change management. What are the core competencies needed for a product-centric approach?
Much like UX design itself, there’s no one size fits all strategy, so you need to tailor your approach to both the audience and the problem at hand. So the best advice would be to use your designthinking and storytelling abilities to communicate the right message to the right people.” UX Researcher / Designer.
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