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Should You Consider a Unified Data Model?

Dataversity

A unified data model allows businesses to make better-informed decisions. By providing organizations with a more comprehensive view of the data sources they’re using, which makes it easier to understand their customersexperiences. appeared first on DATAVERSITY.

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Dark Data: How to Find It and What to Do with It

Timo Elliott

Like the proverbial man looking for his keys under the streetlight , when it comes to enterprise data, if you only look at where the light is already shining, you can end up missing a lot. Remember that dark data is the data you have but don’t understand. Storing data isn’t enough. Data analysis and exploration.

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Granularity Is the True Data Advantage

Dataversity

Commerce today runs on data – guiding product development, improving operational efficiency, and personalizing the customer experience. However, many organizations fall into the trap of thinking that more data means more sales, when these two factors aren’t directly correlated.

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Blending Art and Science: Using Data to Forecast and Manage Your Sales Pipeline

Sisense

Best practice blends the application of advanced data models with the experience, intuition and knowledge of sales management, to deeply understand the sales pipeline. In this blog, we share some ideas of how to best use data to manage sales pipelines and have access to the fundamental data models that enable this process.

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How does Tableau power Salesforce Genie Customer Data Cloud?

Tableau

In the quest to become a customer-focused company, the ability to quickly act on insights and deliver personalized customer experiences has never been more important. But good data—and actionable insights—are hard to get. The power of the customer graph keeps going.

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How does Tableau power Salesforce Genie Customer Data Cloud?

Tableau

In the quest to become a customer-focused company, the ability to quickly act on insights and deliver personalized customer experiences has never been more important. But good data—and actionable insights—are hard to get. The power of the customer graph keeps going.

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Adding AI to Products: A High-Level Guide for Product Managers

Sisense

Improving customer experience and reducing cost in a single step sounds impossible, but this is exactly what correctly implemented AI can achieve. Usually, we have to spend more money to achieve a better customer experience, but AI simultaneously delivers greater accuracy and focus and reduces human capital cost.