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You no longer need to be a big company to have a big vision, thanks to cloud technology. You can use data to improve customer outcomes and cut costs and even make the world a better place at the same time. Yves: Some companies also put a ChiefDataOfficer in place. Because all that info is sorted in data silos.
You define the strategy in terms of vision, organization, processes, architecture, and solutions, and then draw a roadmap based on the assessment, the priority, and the feasibility. Employ a ChiefDataOfficer (CDO). Big data guru Bernard Marr wrote about The Rise of ChiefDataOfficers.
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