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Your businessarchitecture – the mapping of your business capabilities and supporting infrastructure – is what underpins the experiences your customers have. Customer-centricity must be integrated into your entire businessarchitecture. Use these to guide and structure your CX improvement strategy.
Your businessarchitecture – the mapping of your business capabilities and supporting infrastructure – is what underpins the experiences your customers have. Customer-centricity must be integrated into your entire businessarchitecture. Use these to guide and structure your CX improvement strategy.
Look at your organisation’s end-to-end value stream (the series of steps an organisation takes in order to provide value to customers) and the businessarchitecture that underpin the CX. , and allow you to target customer segments successfully.
But also our businessarchitecture approaches and how we shape the right technology and structures behind the business strategies that we’re defining and working with our clients on. Tom Carpenter: Simon? Simon Blosse: Hi everyone. I’m Simon Blosse. I’m a principal consultant here.
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