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Customerexperience (CX) improvement projects are common to most businesses, but too many fail to actually enrich customerexperience. . Often they only touch the surface of what needs to change, because translating the initial journey map into the supporting business can be a challenge.
Customerexperience (CX) improvement projects are common to most businesses, but too many fail to actually enrich customerexperience. . Often they only touch the surface of what needs to change, because translating the initial journey map into the supporting business can be a challenge.
In a Spotify and Apple Music world, you cannot take a cassette tape and pencil approach to your business challenges. You have to start with the customerexperience and work your way back to technology. Continuing what you have always done might work up to some point, but renovation is the key in this ever-changing world.
Whether you’re learning about businessarchitecture for the first time or dreaming of ways to grow your BA career into a businessarchitecture role, my conversation with Whynde Kuehn will help you discover the value of this role in an organization and what you can do to bridge that gap in your career.
Customerexperience (CX) is a key differentiator and primary driver for business success. Huge investment goes into increasing loyalty and customer lifetime value. For organisations to develop successful sustainable products and services, they will need to carefully manage the impact to the customerexperience.
So it’s great to have you on the podcast today giving some insights and your experience in some of those things. . Specializing really in customerexperience as well as Sarah. We’re trying to deliver the journey we want our customers to go on. To, well, how do we actually make that happen in the business?
About 15 years ago I decided to pluck up the courage to set up in business on my own and established Scarlett Solutions, a boutique consultancy firm specialising in Business Analysis, BusinessArchitecture and change delivery.
How do you really take advantage of the cloud in terms of scale, in terms of sophistication, which you can do with those applications, with the customerexperience you can build, do that without scaling your costs, without scaling the number of people that are going to be opening and closing tickets just for maintenance.
How do you really take advantage of the cloud in terms of scale, in terms of sophistication, which you can do with those applications, with the customerexperience you can build, do that without scaling your costs, without scaling the number of people that are going to be opening and closing tickets just for maintenance.
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