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10 Essential Data-Driven B2B Email Marketing Strategies

Smart Data Collective

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data.

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Smart Businesses Must Invest in Data Analytics for Higher Conversions

Smart Data Collective

Fortunately, companies can use big data to optimize their business models. for every $1 they invest in data analytics. One of the most important ways for brands to improve their profitability with data analytics is through conversion rate optimization. Use Data Mining to Find the Best Strategies for Local SEO.

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Guide to Data Warehouse: Concepts, Schemas and Benefits Explained

Astera

It provides a systematic way to collect and analyze large amounts of data from multiple sources, such as marketing, sales, finance databases, and web analytics. Let’s discuss what is a data warehouse, understand its processes, concepts, and benefits, and explore different types of data warehousing.