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Before the advent of agile frameworks like Scrum , a product person—the productmanager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.
Before the advent of agile frameworks like Scrum , a product person—the productmanager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.
A platform owner who manages a platform as a collection of shared software assets. The SAFe product owner who owns the product details. A portfolio owner who manages a group of (related) products. I regard a (digital) product as an asset that creates value for a group of users and for the business.
This might involve creating or strengthening a productmanagement organisation and hiring or developing product people who have the right skills to professionally managedigitalproducts. Note that there is no perfect business strategy—just like there is no perfect product strategy.
Here we dive deep into the third key consideration when embarking on a digital transformation: organisation. In our latest podcast, Clarasys’ own Ben Lover, Helen Morgan and Moray Busch explore what organisations must focus on during a digital transformation and the four-stage model of change to enable success. Hello, Helen.
Manage the Product, not the Team. Focus on your job as the productmanager or product owner, and manage the product, not the team. Provide guidance on the product, including its market, value proposition, business goals, and key features. Help the Team See the Bigger Picture. Learn More.
Managing The ProductBacklog – In an agile world, since the requirements are dynamic, the productbacklog items might require frequent movements to accommodate constantly changing priorities. Hence, the crucial responsibility of a Product Owner is productbacklogmanagement.
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