The Art of the Sales Engineer: Your Secret Weapon for Sales Nirvana!
ElegantJ BI
OCTOBER 20, 2021
Those of us who have been around for a while can remember when the dreaded software sales presentation was canned and consisted of a restricted demo with a script and an awkward, often frustrating, question and answer session at the close. No more canned demos! YOU should want that too, because THAT is the way you close a deal!
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