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Ways Big Data Creates a Better Customer Experience In Fintech

Smart Data Collective

Positive customer experience sits atop the most valuable things critical to the longevity of any business. It helps build brand reputation, enhances a company’s visibility, and encourages customer loyalty, which translates to increased revenues. How Can Big Data In Fintech Influence The Customer Experience?

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Big Data Is Shaping These Huge Digital Marketing Trends In 2020

Smart Data Collective

Forbes’s Louis Columbus wrote a great article on 10 ways that big data is influencing the marketing field. Big data is playing a huge role in the digital marketing profession in 2020. For businesses wanting to stand out in this competitive world, they have to adapt to the constantly changing digital marketing landscape.

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How Today’s Digital-Native Businesses Are Securing the Open Data Lakehouse

Dataversity

Today, we’re seeing more companies embrace cloud-based technologies to deliver superior customer experiences. That is no surprise – open data lakehouses can easily handle digital-era data types that traditional data warehouses were not designed for. An underlying architectural pattern is the leveraging of an open data lakehouse.

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Digital Transformation: How To Protect Your Organization From Cyber Risk

Smart Data Collective

Cybersecurity is essential for any organization looking to stay competitive in today’s digital world. In order to protect your business from these threats, it’s essential to understand what digital transformation entails and how you can safeguard your company from cyber risks. However, the average data breach cost is staggering— $3.86

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5 Ways Data Analytics Sets a New Standard for Revenue Marketing

Smart Data Collective

Business-to-business (B2B) and business-to-customers (B2C) companies use it for a wide array of revenue marketing strategies. In this article, you’ll learn the different ways data analytics sets a new standard for revenue marketing. Drive Marketing Technology And Digital Transformation. Holistic Customer Experience.

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How C-Stores Can Optimize Both the Customer Experience and Data Security

Dataversity

Over the past year, the COVID-19 pandemic has all but silenced any remaining doubt regarding the importance of digital transformation – a truth that is evident across virtually every aspect of how the world now works, shops, and lives. Retailers, and convenience stores (c-stores) in particular, had […].

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9 Best Practices for Real-Time Data Management

Dataversity

In the era of digital transformation, data has become the new oil. Businesses increasingly rely on real-time data to make informed decisions, improve customer experiences, and gain a competitive edge. However, managing and handling real-time data can be challenging due to its volume, velocity, and variety.