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The delivery of the structure of the digital project is either agile or waterfall. Project structures are often tailored to adopt elements from both waterfall and agile delivery approaches, to meet the specific requirements of the client, the technology, or the team. The benefits of agile are more in agile than waterfall.
This presented an opportunity to drive volumes through digital channels and test a more cross-functional, agile method to deliver this outcome. We supported our client in standing up two new agile discovery teams within the digital marketing experience. In this phase, we went all in deep ends of the requirementgathering session.
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