The future of casino marketing strategy is digital plus data
BizAcuity
APRIL 25, 2022
According to Statista, the US online gambling market is expected to reach $93 billion by 2023 from $67 billion in 2022. . Predictive Analytics. Gaming analytics is still evolving. Most of the casino analytics tools are backward-looking. Casino Marketing matters. It fails to make offers to infrequent players.
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