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How to Use Audience Data to Inform Marketing Programs & Campaigns

Smart Data Collective

According to the 2021 CMO Spend Survey by Gartner, budget allocation for marketing analytics failed to make the top 3 in priority falling behind digital commerce, marketing operations and brand strategy. Data-informed buyer persona. Data is really the only way to get a 360-degree view of your customer and how they behave online.

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6 Key Data Analytics Metrics Website to Track for 2021

Smart Data Collective

The challenging part for business owners is typically turning the collected data into valuable information. If you’re at a loss for where to start, here are six essential website analytics you should be tracking with your analytics platform in 2021. Every interaction on a website tells a story. Exit Pages. Traffic Sources.

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How AI is Transforming Cybersecurity in 2021?

Smart Data Collective

How is AI transforming cybersecurity in 2021? As a result, they can gain control of corporate IT networks and misuse official data including customers’ personal information and sensitive business communications to execute their notorious plans. The post How AI is Transforming Cybersecurity in 2021?

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Azure Cloud Is Transforming the Way We Run Our Businesses in 2021

Smart Data Collective

In 2021, cloud computing infrastructure will dominate the IT space and take over business cloud services. 2021 is an extension of the uncertain times of 2020. Businesses are increasingly using Azure to retrieve information related to consumer behavior. Introduction of New Business Models.

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Demand for Data-Savvy Cybersecurity Professionals Grows In 2021

Smart Data Collective

This figure has already surged in 2021. 2021 is a good year for cybersecurity experts that understand big data. The demand for skilled cybersecurity professionals that has been on the rise for the past few years remains high in 2021 and it will probably continue on this positive trend in the coming years.

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How Should Data Drive Your Email Marketing Strategy In 2021?

Smart Data Collective

After all, all this information helps you drive sales and ensure that you are targeting the right products/services to the right people. Here are some of the ways to use data to drive your email marketing strategy in 2021. The post How Should Data Drive Your Email Marketing Strategy In 2021?

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Cyber Fraud Statistics & Preventions to Prevent Data Breaches in 2021

Smart Data Collective

The risk of data breaches will not decrease in 2021. In this blog post, we discuss the key statistics and prevention measures that can help you better protect your business in 2021. Cyber fraud statistics and preventions that every internet business needs to know to prevent data breaches in 2021. Let’s dive in.