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How to Use Audience Data to Inform Marketing Programs & Campaigns

Smart Data Collective

According to the 2021 CMO Spend Survey by Gartner, budget allocation for marketing analytics failed to make the top 3 in priority falling behind digital commerce, marketing operations and brand strategy. Data-informed buyer persona. Data is really the only way to get a 360-degree view of your customer and how they behave online.

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6 Key Data Analytics Metrics Website to Track for 2021

Smart Data Collective

The challenging part for business owners is typically turning the collected data into valuable information. If you’re at a loss for where to start, here are six essential website analytics you should be tracking with your analytics platform in 2021. Every interaction on a website tells a story. Exit Pages. Traffic Sources.

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5 Essential Cybersecurity Tips For Data Centric Businesses In 2021

Smart Data Collective

Businesses in 2021 need to take a more data-driven approach than ever before. These policies help keep sensitive data related to the business and any clients private and secure to help reduce the risk of information getting into the wrong hands. Keep Everyone Trained and Informed. Their internal data could be exposed.

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Cyber Fraud Statistics & Preventions to Prevent Data Breaches in 2021

Smart Data Collective

The risk of data breaches will not decrease in 2021. In this blog post, we discuss the key statistics and prevention measures that can help you better protect your business in 2021. Cyber fraud statistics and preventions that every internet business needs to know to prevent data breaches in 2021. Let’s dive in.

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How AI is Transforming Cybersecurity in 2021?

Smart Data Collective

How is AI transforming cybersecurity in 2021? As a result, they can gain control of corporate IT networks and misuse official data including customers’ personal information and sensitive business communications to execute their notorious plans. The post How AI is Transforming Cybersecurity in 2021?

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4 Data Analytics Tools That Will Revolutionize Marketing In 2021

Smart Data Collective

There are a number of reasons that data analytics is transforming the direction of GTM marketing in 2021. Based on the obtained information, you can choose your marketing channels, product pricing and prepare effective marketing copies to reach customers at the right time. How Can Data Play an Important Role in GTM? 2- SEMrush For SEO.

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Azure Cloud Is Transforming the Way We Run Our Businesses in 2021

Smart Data Collective

In 2021, cloud computing infrastructure will dominate the IT space and take over business cloud services. 2021 is an extension of the uncertain times of 2020. Businesses are increasingly using Azure to retrieve information related to consumer behavior. Introduction of New Business Models.