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4 Data Analytics Tools That Will Revolutionize Marketing In 2021

Smart Data Collective

Data analytics is at the forefront of the modern marketing movement. Companies need to use big data technology to effectively identify their target audience and reliably reach them. Big data should be leveraged to execute any GTM campaign. How Can Data Play an Important Role in GTM? Let’s begin.

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6 Key Data Analytics Metrics Website to Track for 2021

Smart Data Collective

Data analytics have led to a number of major changes in the field of website management and digital marketing. Although data analytics tools have offered a number of opportunities and benefits for business owners relying on their websites to reach new audiences, many of them don’t know how to use them effectively.

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Harrods’ Data Analytics Transformation: Turning Challenges into Insights

Timo Elliott

At UKISUG Connect 2024, Tushir Parekh, Data Analytics Manager at Harrods, gave an overview of Harrods’ Data Analytics Journey. Parekh walked us through the highs and lows of overhauling the analytics landscape of one of the worlds most iconic luxury brands.

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Four Technology Trends That Will Shape Data Analytics in 2021

Dataversity

The profile of data analytics has never been higher. Data scientists are playing a critical role, advising decision-makers as […]. Data scientists are playing a critical role, advising decision-makers as […]. Click to learn more about author Sam Mahalingam.

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Mini Guide to Utilizing Data Analytics in Email Marketing

Smart Data Collective

Data analytics has been a very important aspect of modern marketing strategies. A growing number of companies are using data analytics to reach customers through virtually every channel, including email. Email marketing is even more effective for companies that know how to use data analytics to get the most out of it.

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Data Analytics is Very Valuable for Companies Improving their Cultures

Smart Data Collective

Data analytics technology is rapidly becoming a more integral part of many company cultures. According to the 2021 State of Data Maturity Report, 32% of companies have formal data strategies. Data analytics serves many different purposes. Using Data Analytics Can Help Create a Better Company Culture.

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5 Ways Data Analytics Helps Investors Maximize Stock Market Returns

Smart Data Collective

We have previously talked about the reasons that data analytics technology is changing the financial industry. Analytics Insight has touched on some of the benefits of using data analytics to make better stock market trades. Technical analysts can also benefit from investing in data analytics technology.