Data Analytics and Social Media: Twin Pillars in the Evolution of Business
Smart Data Collective
MARCH 4, 2022
One study from 2020 discovered that 59% of global companies use data analytics to some degree. In fact, there is an entire field known as social media analytics, which is described in this post on IBM. Companies can use social media analytics to better understand the impact third-party companies and partners may have on performance.
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