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Big Data Is Shaping These Huge Digital Marketing Trends In 2020

Smart Data Collective

Big data is playing a huge role in the digital marketing profession in 2020. Digital marketing trends (like omnichannel marketing, AI, VSEO) that were once seemed outlandish to the average business owner are now essential to their success in 2020. And why wouldn’t they be? Personalization. Include clickable buttons.

Big Data 358
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How Can Marketing Teams Leverage Data Analytics for Digital Asset Management

Smart Data Collective

Data analytics is the linchpin of digital business strategies in the 21st Century. Sensible companies need to know how to properly utilize data analytics to take full advantage of all of their digital resources. Digital resources must be monitored through digital asset management.

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Consolidate Your Software Spend Data For Better IT Budget Planning

Smart Data Collective

The world is becoming ever-more dependent on the assistance of digital tools and apps to complete business tasks. In a similar vein, 44% of businesses declared that they intend to increase their spending on technology in 2020, in contrast to 38% last year. Cyber attacks are increasing in frequency and sophistication.

Planning 236
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Big Data Partnerships Drive Growth in the Global Remittance Market

Smart Data Collective

With so many consumers around the world using money transfer services, the global digital remittance market has experienced unprecedented rates of growth over the last few years. Recent revenue reports from its website show its digital partners increased more than 38% in 2020 from 2019.

Big Data 253
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4 Industries Benefiting from Data-Driven Mobile App Development

Smart Data Collective

According to the most recent App Annie report, there was a 26% rise in app downloads in 2020, as well as an increase in the amount of time consumers spent using mobile applications. Having a well-developed mobile user experience is critical to any business’s success, so which industries are proving most adept at using apps to their advantage?

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4 Ways AI Can Improve Your Marketing Strategy

Smart Data Collective

Bounce rates are the percentage of people who land on a single page of digital content and leave. Today’s social media managers aren’t just overseeing digital content. They manage online customer service, digital marketing strategy, and social listening. From 2020 to 2030, the growth of these roles will be a minimum of 10%.

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A 2022 Guide to Zero Trust for Data Protection

Smart Data Collective

This was nearly 20% higher than all of 2020, when data breaches already became higher than ever due to so many people staying at home. Zero Trust protects modern, digital, and often cloud-based environments through network segmentation. This highlights the need for drastic measures to keep your digital assets safe.