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The volume of datarequired to make these decisions adds increasing levels of complexity. In 2020, it won’t be the case of looking through simple linear reports. Instead, CMOs must balance competing and ever-changing values to build high quality, personalized customerexperiences that deliver real business value.
” The article goes on to state that “by 2020, predictive and prescriptive analytics will attract 40% of enterprises’ net new investment in business intelligence and analytics.” Data Privacy : Handling real-time customerdatarequires stringent data governance to ensure compliance with privacy laws.
Amazon also provides data and analytics – in the form of product ratings, reviews, and suggestions – to ensure customers are choosing the right products at the point of transaction. The program offers valuable data analysis-based services such as benchmarking and personalized fitness plans. Web Services Included are REST APIs.
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