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Big Data Is Shaping These Huge Digital Marketing Trends In 2020

Smart Data Collective

Big data is playing a huge role in the digital marketing profession in 2020. Digital marketing trends (like omnichannel marketing, AI, VSEO) that were once seemed outlandish to the average business owner are now essential to their success in 2020. In today’s world of digitization, the battle for a dollar is lost in micro-moments.

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A Year After: Has Blockchain Changed Advertising by 2022?

Smart Data Collective

Last decade made a pretty bold promise to digital advertising, which more than other industries suffers from insufficient transparency and a fraudulent environment. Roughly speaking, ad fraud takes $1 from $5 invested in digital ads. With this, blockchain is featured among the top martech trends in 2022. What about challenges?

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Data Savvy Hackers Enhance Password Vulnerability In 2019

Smart Data Collective

A growing number of companies are starting to explore the need to utilize big data to enhance their digital security. This is, of course, unless you’re one of the carefree crowd which is still using the same password for absolutely everything you do online in 2019. If you are, you need to stop doing that immediately.

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Big Data: The Technology Behind Retailers Success

Smart Data Collective

During the beginning of the pandemic, many businesses went digital, and the retail industry is no exception. For example, to create a personalised offer or recommendation that can be presented to clients via a channel that is most suitable for them – SMS, social media or email. Final thoughts.

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What Are the Most Important Steps to Protect Your Organization’s Data?

Smart Data Collective

After a marginal increase in 2015, another steep rise happened in 2016 through 2017 before the volume decreased in 2018 and rose in 2019, and dropped again in 2020. Breach and attack simulation is a comprehensive cybersecurity solution that ensures continuous protection for all the digital assets of an organization.

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Using AI to Optimize Cybersecurity Apps in the Remote Working Era

Smart Data Collective

Cybercriminals have started scaling their cyberattacks to target people working from home, since they tend to have less reliable digital security. It uses sophisticated AI algorithms to scan and detect vulnerabilities and cybersecurity flaws in your digital infrastructure, helping you avoid costly data breaches.

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Data Privacy and Internet Safety Tips for College Students

Smart Data Collective

The proliferation of big data has made digital privacy concerns much more significant. The modern college workforce is no longer reliant on the library, let alone physically being present on campus in some cases—especially with global lockdowns in place. Some demographics need to be more aware of data priv acy issues than others.