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Top 10 Analytics Trends for 2019

Timo Elliott

2019 is the year that analytics technology starts delivering what users have been dreaming about for over forty years — easy, natural access to reliable business information. Analytics culture, skills, and organization continue to be the biggest barriers to turning information into lower costs or increased profits.

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How Can Marketing Teams Leverage Data Analytics for Digital Asset Management

Smart Data Collective

Data analytics is the linchpin of digital business strategies in the 21st Century. Sensible companies need to know how to properly utilize data analytics to take full advantage of all of their digital resources. Digital resources must be monitored through digital asset management.

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3 Reasons Call Center Software Integration Is a Must in 2019

Smart Data Collective

With the growing prevalence of technology, more and more businesses are beginning to integrate digital channels in their customer service models. However, 76 percent of those customers appreciate the option to interact through digital channels. As a result, those businesses will likely be overtaken by competitors or begin to perish.

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Data Savvy Hackers Enhance Password Vulnerability In 2019

Smart Data Collective

A growing number of companies are starting to explore the need to utilize big data to enhance their digital security. This is, of course, unless you’re one of the carefree crowd which is still using the same password for absolutely everything you do online in 2019. There are a number of ways that they can do this effectively.

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Big Data: The Technology Behind Retailers Success

Smart Data Collective

During the beginning of the pandemic, many businesses went digital, and the retail industry is no exception. This information can further be used in marketing strategies. The retail corporation gathers information about their consumers, like what they’ve looked for, bought and uses such insights for their marketing practices.

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8 Ways Machine Learning Can be Used to Make Cities Smarter

Smart Data Collective

While obtaining and processing data is a challenge, several start-up companies are developing tools that will not only quantify emissions but also help develop plans (based on data) on how to reduce emissions, such as through laying out more sustainable and informed decision making or through switching to viable renewable energy sources.

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6 Ways AI is Transforming Marketing Forever

Smart Data Collective

You’ve dabbled in digital marketing, visited trade shows, paid for print advertising, and incentivized customer testimonials. Personas are made at the basic level by listing demographics, interests, and other information that can help you target an audience. Digital Advertising Campaigns. Automated Email and SMS Campaigns.