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Big Data Is Shaping These Huge Digital Marketing Trends In 2020

Smart Data Collective

Forbes’s Louis Columbus wrote a great article on 10 ways that big data is influencing the marketing field. If you were keeping tabs on the marketing trends in 2019, you might have come across the term “omnichannel marketing” more than once. The latter is about a customer’s journey at various stages of the buying process and beyond.

Big Data 301
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9 Ways Location Data Can Help You Excel in Retail

Smart Data Collective

trillion in 2019? In this article, we will talk about nine ways location data can help you excel in retail. Enhance the client experience. Data analysis is critical for designing experiences that meet today’s consumers’ desire for personalization. Improve the online customer experience.

Retail 267
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What is Customer Experience in 2019?

GlowTouch

What is Customer Experience in 2019? Linda Ruffenach, was recently tapped for her customer experience expertise. Here’s what Linda had to say on the matter: “The customer experience conveys the true essence of a company’s brand. The post What is Customer Experience in 2019?

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10 Powerful Ways To Use Artificial Intelligence In eCommerce

Smart Data Collective

Gartner reports that 37% of companies used AI in the workplace in 2019. In this article, we’ll take a look at 10 of the most powerful uses of artificial intelligence in the eCommerce industry. Enhance customer experience with personalization. A growing number of companies have become dependent on AI technology.

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Will Machine Learning Save The Struggling Airline Industry?

Smart Data Collective

In June, Aviation Today published a great article on the state of machine learning and AI in the airline industry. The article showed that machine learning and AI are helping the industry become more lucrative in the 21 st Century. Helping with Customer Outreach. In part, poor revenue management is to blame.

Logistics 173
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Connect your north star direction to your day to day

Clarasys

According to a 2019 study by Gartner , only 47% of employees said they understood their organisation’s goals and how their day-to-day work connects to it; this can lead to confusion and frustration. . Firms are becoming increasingly better at setting a clear north star. What a north star might do for you.

Vision 59
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Zombie Agility and 3 Antidotes to Eradicate It In Your Organization – Part 1

Agile Velocity

I seen it.” – Erik Cottrell, 2019. In today’s article, we’ll start with the first of 3 antidotes–Stay tuned for my articles on the other 2. As a result, energy is not invested in better customer experiences or Business Outcomes. . Hint: They are.). “Zombie Agility is here. – Predictability.

Agile 49