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The future of casino marketing strategy is digital plus data

BizAcuity

In 2018, the US Supreme Court’s decision to legalize sports betting was historic. Casinos, both online and land-based, need to have a user-friendly online presence (websites and mobile apps) that delivers maximum user experience. Predictive Analytics. Gaming analytics is still evolving.

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Top 10 IT & Technology Buzzwords You Won’t Be Able To Avoid In 2020

Data Pine

An exemplary application of this trend would be Artificial Neural Networks (ANN) – the predictive analytics method of analyzing data. Likewise, 2018 was the year of virtual assistants: Alexa, Cortana, all of them have taken the consumers’ market by storm.

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How AI is Optimizing Data-Driven Ad Targeting 

Astera

AI can analyze data from multiple sources, such as website visits, app usage, social media interactions, and more, to create a comprehensive user profile. Predictive Analytics Predictive analytics uses AI algorithms to analyze historical data and make predictions about future user behavior.

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AI and Data Storage: Reducing Costs and Improving Scalability 

Astera

According to a study by IDC, the world’s data volume is projected to reach a staggering 163 zettabytes by 2025, which is up from 33 zettabytes in 2018! Predictive Analytics and Storage Optimization Predictive analytics is another key innovation enabled by AI in data storage.