A Year After: Has Blockchain Changed Advertising by 2022?
Smart Data Collective
SEPTEMBER 30, 2022
The landscape of blockchain-driven solutions: from 2018 to 2022. In 2018-2019, budding blockchain-based advertising projects provided the first opportunity to buy clean and secure traffic, enriched with genuine data about ad campaign performance. Globally, ad fraud will most certainly cost advertisers $81 billion in 2022.
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