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“Data helps to drive every industry now. billion in 2018 and is expected to be worth $66.3 With this kind of growth, data collection and use are essential to the Cannabis industry in many ways. As a result, big companies like Facebook and Google severely limit your ability to market digitally. Big data can help with this.
As General Electric’s CIO, Sue Siegel, said in a keynote address in 2018: “The pace of change will never be as slow as it is today.” The volume of datarequired to make these decisions adds increasing levels of complexity. ” In marketing especially, the pace of change has become unrelenting.
By empowering each and every employee to work with data and to base their decisions on what information they can derive from that data, each business has a chance to thrive in our cutthroat digital environment, no matter the industry. BN in 2018, it is also predicted to grow with a CAGR rate of 22.43% by reaching 2024.
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