Smart Data Collective

OCTOBER 20, 2020

There are a number of reasons that data analytics is transforming the direction of GTM marketing in 2021. Some of these were addressed in the Data Driven Summit 2018. The Right Data Analytics Tools Must Be Leveraged for GTM Strategies. Ensuring the best customer experience.

Data Analytics 271

Data Analytics Data Analytics Big Data Data Mining 271

Smart Data Collective

DECEMBER 5, 2019

These are influenced by other sources that affect demand, including customer experience, marketing, sales, schedules, etc. Helping with Customer Outreach. Machine learning tools are helping them better identify their market and tailor their strategies to various customer groups. All is not gloom and doom for airlines.

Logistics 168

Logistics Predictive Analytics Customer Experience Customer Experience 168

BizAcuity

APRIL 25, 2022

In 2018, the US Supreme Court’s decision to legalize sports betting was historic. Predictive Analytics. Gaming analytics is still evolving. Most of the casino analytics tools are backward-looking. They analyze the historical behavior of players and then segment high-value customers for marketing campaigns.

Digital 130

Digital User Experience Retail E-Commerce 130

Business Bullet

DECEMBER 31, 2021

Technology and data is now available to enable predictive analytics to design great customer experiences (McKinsey & Company. This is where a person builds up expert knowledge of a service or product and promotes it on social media. These influencers can have thousands or millions of followers.

Planning 52

Planning Artificial Intelligence Predictive Analytics Retail 52