A Year After: Has Blockchain Changed Advertising by 2022?
Smart Data Collective
SEPTEMBER 30, 2022
Last decade made a pretty bold promise to digital advertising, which more than other industries suffers from insufficient transparency and a fraudulent environment. Roughly speaking, ad fraud takes $1 from $5 invested in digital ads. With this, blockchain is featured among the top martech trends in 2022. What about challenges?
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