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As one of 6 keynote speakers, a Domo VP of Marketing shared how leveraging the most relevant real-time marketing data can transform customer engagement across all channels, help get your money in front of the leads that matter most and tap into account-based marketing; one of the industry’s fastest-growing and most profitable trends.
It is not only important to gather as much information possible, but the quality and the context in which data is being used and interpreted serves as the main focus for the future of business intelligence. Accordingly, the rise of masterdatamanagement is becoming a key priority in the business intelligence strategy of a company.
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