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The trend is clear – a study shows that between 2015 and 2019, green marketed products contributed an outsize share of consumer goods growth in the US. The shoes were first produced in 2015 and by 2020, Adidas had sold in excess of 30 million shoes at around £170 per pair. Every organisation will have to go on this journey.
But we were trying to help people figure out how to form teams and how to get backlogs and governance aligned and to be able to just even, conceptually get to the place that you could produce a working test and increment of software. I want an encapsulated business problem, an encapsulated technology solution and a dedicated team.
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