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The trend is clear – a study shows that between 2015 and 2019, green marketed products contributed an outsize share of consumer goods growth in the US. The shoes were first produced in 2015 and by 2020, Adidas had sold in excess of 30 million shoes at around £170 per pair.
So if you think about a LeadingAgile engagement, like one of the things that we start off with is an engagement called Define The End State and really what we’re thinking about during that stage is we’re looking at the businessarchitecture of the organization. And so why the gap between 2015 and 2020?
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